Unilever e-commerce · 5-year arc
0×
Monthly revenue scaled €7,000 → €300,000. Built from zero as the channel's first hire.
16 years · 8 companies · 5 industries
I turn ideas into profitable growth engines.
Business & growth leader specialising in new business creation, intrapreneurship and scale-up execution — from advertising and IT to FMCG, CPG and telecom.
Now: Head of Pre-Sales & New Solutions
Grameenphone
Unilever · e-commerce channel
Monthly revenue, 5-year arc
80% 3-yr CAGR
€7k
2017 · €7k/mo
→ 43× →
2021 · €300k/mo
01 — Impact
The results board.
A career measured the way a growth chart is: compounding, channel by channel. Every figure below is from a real mandate he owned end-to-end.
Channel economics · before → after
Market share & margin, both up.
He didn't just grow the top line — he improved the quality of the growth.
Nestlé YoY growth
First-mover, 2015–17
Cost-to-serve
Perfetti · Organised Trade
Perfetti · pharma-sampling
0%
YTD B2B growth from a new sampling model.
HackHouse · 5 months
0
Fanbase grown from zero. Callspring drove 250k+ engagements.
Ushop · 18 DTC businesses
Top 0
Global performer — Unilever's first DTC platform.
02 — What produced it
The engines behind the numbers.
Each result traces back to a system he designed, launched and scaled — not a one-off win. The flagship engine is where it all compounds.
◆ Flagship engine
Unilever e-commerce, built from zero.
Business Development · 2017 – 2021 · Dhaka
Hired as the channel's first e-commerce professional, he shaped the strategy, launched the DTC platform (Ushop), built a scalable drop-ship route-to-market, and set the content standard — then compounded it into a €300k/month channel that earned the Chairman's Award.
43×
€7k → €300k monthly
80%
3-year CAGR (2017–20)
+173%
Drop-ship RTM sales · 65% ROI
Top 5
Ushop, global DTC
Monthly run-rate, by year
Illustrative shape of the 5-year arc from the verified €7k and €300k endpoints.
Orea Distribution · Co-founder
A CPG venture from scratch.
Co-founded a "green beauty" distribution business with four friends — partnered with India's Wow Skin Science, launched in e-commerce, then expanded into modern trade, traditional trade and DTC.
EntrepreneurshipOmnichannel launch2022 →
Perfetti Van Melle · Organised Trade
Re-engineering the trade model.
Led Modern Trade, E-commerce & B2B: a 6-point planogram lifted category growth +53% YTD, a 7-asset omnichannel model went live, and cost-to-serve dropped 33%.
+53% YTD−33% cost7 omnichannel
Grameenphone · New Solutions
New business lines at national scale.
Now heads pre-sales and the creation of new solutions for Bangladesh's largest telecom — after revamping talent, governance and the performance-management system in record time.
Pre-salesIntrapreneurshipTelecom
Nestlé · E-commerce Champion
The pioneering mandate.
The first e-commerce professional in BD's manufacturing industry — 200% YoY growth, 90%+ availability & content scores, and the "Beyond the Label" QR & "Nestrade" test-market projects.
First-mover200% YoY2015–17
03 — The compounding journey
Sixteen years, one rising line.
From copywriter to growth leader — advertising, IT, digital, FMCG, CPG and telecom. Each stop added a new capability to the engine.
2024 — Present · 2 yr 6 mo
Grameenphone
Telecom
Head of Pre-Sales & New Solutions
Leads pre-sales and the creation of new solutions and business lines. Previously Head of Talent, Recruitment & Employer Brand and Head of Talent & Governance — revamping the performance-management system and the "HR: Accelerate for Growth" roadshow.
2022 — Present
Orea Distribution
CPG · Self-employed
Director & Co-founder
Co-founded a green-beauty CPG distribution venture, partnering with Wow Skin Science and building an omnichannel presence across e-commerce, modern & traditional trade and DTC.
2021 — 2024 · 2 yr 3 mo
Perfetti Van Melle
FMCG
Sr. Manager, Organised Trade → Assoc. Head, Commercial HR
Led Modern Trade, E-commerce & B2B — planogram +53% YTD, −33% cost-to-serve, +173% B2B via pharma-sampling — then moved into commercial HR.
2017 — 2021 · 4 yr 11 mo
Unilever
FMCG
Manager, E-commerce Business Development
The flagship engine: €7k → €300k/month, 80% 3-yr CAGR, share 24% → 41%, margin 41% → 45%, launched Ushop (global top-5). Chairman's Award 2020.
2015 — 2017
Nestlé
FMCG
E-commerce Champion
First e-commerce professional in BD manufacturing — 200% YoY growth, 90%+ scores, "Beyond the Label" QR & "Nestrade" projects.
2014 — 2015
HackHouse
Digital marketing
Marketing Manager
Grew fanbase 0 → 35,000+ in five months; PM for the Callspring missed-call marketing platform (250,000+ engagements).
2013 — 2014
GPIT
IT
Marketing Executive
In-house marketing for Pipilika.com, Bangladesh's first search engine — a news-aggregation launch drove ~+300% traffic; FB community 5k → 15k.
2011 — 2012
AsiaticJWT
Advertising
Copywriter
Sole English copywriter at a top 360° agency (J. Walter Thompson affiliate) — creative lead on the Airtel BlackBerry launch, HSBC Business Excellence Awards 2012 and the Ollo internet launch.
04 — Recognition
Awarded for the growth, not the noise.
Chairman's Award 2020
Unilever Bangladesh
The most coveted internal award — for driving the digital-acceleration agenda.
Global AI Award for Productivity
Grameenphone
Plus a CHRO Award and three project awards — four awards in a single quarter.
Annual Excellency Award 2022
Grameenphone · Project Shongjog
"Connect and Change" — recognised at the company's annual excellence awards.
Certified & equipped
Econsultancy · Google · Power BI
E-commerce Accelerator (enhanced), Google Analytics for Advanced Users, Power BI for BI.
Rifaqat is a seasoned professional in e-commerce and digital trade. As Unilever Bangladesh's first e-commerce BD Manager, his contributions were immense — an entrepreneurial drive to propose recommendations and follow through on their execution.
Zeeshan Rahman
Customer Strategy & Channel Excellence Director, Unilever · Dec 2022
Let's build the next engine
Have a channel that should be compounding?
New business creation, e-commerce & trade scale-ups, or an intrapreneurial venture inside a large organisation — that's the work. Let's talk.
Dhaka, Bangladesh · 3,801 followers · 500+ connections